So many people spend their lives revving themselves up for another crack at losing weight. In fact, 2 in 3 women reportedly went on a diet last year in the UK, with Australia and the US showing similar results. So it’s not like people aren’t trying. 
 
When you spend your life working with clients who have tried all the diets
and failed to keep the weight off, it’s difficult not to think that all diets are pointless. 
 
In this ebook I address some of the physiological considerations for weight loss success, including the following:
- Weight loss plateau
- Establishing a conservative calorie deficit
- Meal construction to low insulin
- Nasty stress hormones
 
These considerations are the first step of the journey, not the final destination. They are based on years of coaching, evidence, and trial and error.